Klaviyo is an email and SMS marketing platform built for e-commerce, now an established standard in the Shopify world and quickly growing alongside Magento, WooCommerce and MyCashflow.
Its strength is deep e-commerce integration: product, order and behavior data updates in real time, enabling segmentation and automations that reach the right customer with the right message at the right moment.
Why Klaviyo?
Email + SMS together
One platform, all channels and one customer profile - no data silos.
Deep e-commerce integrations
Integrations with Shopify, Magento and WooCommerce. Product, order and behavior data updates automatically.
Advanced segmentation
Dynamic segments in real time based on customer behavior, purchase history and engagement.
Pre-built automations
Welcome, abandoned cart, browse abandonment, post-purchase, win-back - ready templates and tailored flows by Avania.
Clear revenue reporting
Klaviyo's attribution model shows how much each flow, campaign and segment generates in euros.
Key automations (flows)
Most of Klaviyo's revenue comes from a few well-built automations. We get these set up and improve them over time:
Welcome
Welcome emails for new subscribers - introduce the brand and encourage a first purchase.
Abandoned cart
Automatic reminders for incomplete purchases. Typically one of the most revenue-generating flows.
Browse abandonment
Remind people of products they viewed but didn't add to cart.
Post-purchase
Order confirmation, instructions, cross-sells and review requests at the right time.
Win-back
Reactivate lapsed customers with a targeted offer.
VIP & loyalty
Reward your best customers and grow average order value.
When does Klaviyo make sense?
- An e-commerce store that wants to grow sales from its existing customer base (retention), not only from new visitors.
- A business on Shopify, Magento or WooCommerce that wants email marketing to be a productive channel.
- A merchant who wants to stop using "one newsletter for everyone" and move to segmented, behavior-based communication.
If email hasn't been taken seriously as a marketing channel yet, Klaviyo is typically the fastest way to grow e-commerce revenue without buying more traffic.
Our services for Klaviyo
Klaviyo setup
Account setup, integration with your store, branded email template and core automations up and running quickly.
Migration from another system
Migration of lists, segments, email templates and automations from Mailchimp, ActiveCampaign or another system to Klaviyo without losing subscribers.
Flow and campaign strategy
We design a content calendar, automation map and segmentation strategy with you - aimed at measurable revenue growth.
A/B testing and optimization
Subject lines, send times, content and flows under test. Decisions based on data, not gut feel.
SMS marketing
Klaviyo SMS setup in Finland: opt-ins, segments and flows that respect sending limits.
Reporting and ongoing development
Monthly reports, performance analysis, new flows and segments. Klaviyo is ongoing work - it gets better over time.
Ready to get started with Klaviyo?
Let's review your current setup, customer data and goals - and build a plan to make email and SMS marketing measurably productive.
Get in touchFrequently asked questions
What is Klaviyo and who is it for?
Klaviyo is an email and SMS marketing platform designed for e-commerce. It is especially suited to merchants who want to leverage product and customer data for segmented and automated marketing. Klaviyo has native integrations with Shopify, Magento, WooCommerce and many other platforms.
What does Klaviyo cost?
Klaviyo's pricing is based on the number of monthly active profiles and emails sent. Small lists (under 250 profiles, under 500 emails/month) are free. After that the monthly fee scales with list size. SMS is priced separately per message. You can get an exact price from Klaviyo's pricing page or an estimate from us based on your situation.
Has Avania delivered Klaviyo projects?
Yes. We have delivered Klaviyo setups, migrations, flow building and ongoing development for several e-commerce merchants.
What is the difference between Klaviyo and Mailchimp?
Mailchimp is a general-purpose email tool that suits many needs. Klaviyo is built specifically for e-commerce: integrations are deeper, segmentation is more advanced, and flows often perform significantly better in an e-commerce context. Mailchimp is usually cheaper for small lists; Klaviyo becomes more cost-effective as send volumes and conversion expectations grow.
How long does a Klaviyo setup take?
A base setup with integration and core flows (welcome, abandoned cart, post-purchase) typically takes 2-4 weeks. A broader setup with several flows, segments and branded email templates takes 4-8 weeks. The timeline depends heavily on the state of existing data.
Can existing subscribers be migrated to Klaviyo without opt-in issues?
Yes, when migration is done properly. We bring along the existing consent metadata so permission documentation is preserved. In Finland and the EU we comply with GDPR: only subscribers with documented consent are migrated to the active list.
Can Klaviyo be used without Shopify?
Yes. Klaviyo integrates natively with Shopify, Magento, WooCommerce and many other platforms. It can also be integrated via API to almost any system, so custom and headless stores work smoothly.