Setting up a B2B e-commerce store works well on Magento. The B2B store can also be hidden behind login if required.
Potential B2B e-commerce features
- Customer group-specific pricing rules.
- Customer group-specific payment and delivery methods.
- Hiding prices from unauthenticated customers.
- Hiding the entire store from unauthenticated customers.
- Integrations with other systems case by case.
See also our Magento e-commerce service page for the platform we recommend most often for B2B.
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What is a B2B e-commerce store?
A B2B (Business-to-Business) e-commerce store is an online store aimed at businesses, selling products or services to other companies. Typical features include customer group-specific pricing, contract customer price lists, invoicing as a payment method, larger order volumes and login-restricted visibility.
Which platform is best for B2B e-commerce?
Magento (Adobe Commerce / Mage-OS) is often the best choice for B2B e-commerce, because it supports complex pricing rules, customer groups, catalog restrictions and integrations without extra paid packages. Shopify supports B2B sales, but more advanced features require Shopify Plus or separate apps.
Can a B2B store be hidden behind login?
Yes. The entire store can be hidden from unauthenticated users, or alternatively only prices and the ability to order are shown after login. This is a common solution for B2B stores where prices are customer-specific or confidential.
Can the same platform run both B2B and B2C stores?
Yes. With Magento, you can run both a consumer store (B2C) and a business wholesale store (B2B) under the same installation, with their own URLs, price lists and payment methods.
How much does a B2B e-commerce implementation cost?
A B2B e-commerce project's price depends heavily on the requirements: integrations, number of customer groups, pricing models, extensions used and the level of customization required. We always begin by gathering the requirements and provide a quote based on them.
Can an existing e-commerce store be extended to B2B sales?
Usually yes. Adding B2B functionality alongside an existing Magento store is straightforward. With other platforms the expansion possibilities vary - we assess the situation case by case.