Shopify is one of the world's most used e-commerce platforms. For SMB merchants it is especially well suited when you want a modern store launched fast, without your own server or constant technical maintenance.
We help with Shopify store setup, migrations, integrations and marketing automation. We'll also be honest about when Shopify isn't the best fit.
Shopify's strengths
Fast launch
A store opens in days, not months. Tech, hosting and updates are handled by Shopify.
Stable maintenance
No own server, no version upgrades. Security and uptime are Shopify's responsibility.
Extensive app ecosystem
Thousands of pre-built apps for marketing, accounting, logistics and more.
Multilingual sales
Shopify Markets supports multiple languages, currencies and markets from a single admin.
Marketing tools
Works smoothly with Klaviyo, Google Ads, Meta and TikTok.
Limitations to be aware of
- Monthly fee on every tier. For larger volumes Shopify Plus is available.
- Shopify Payments is the default. Using other payment services adds transaction fees.
- Basic B2B features are included in all plans, but more advanced ones require Plus or separate apps.
- Customization has limits. Modifying the checkout and other core functions is more restricted than on Magento.
- Vendor lock-in: your store runs on Shopify's platform and terms.
Every platform makes trade-offs. Shopify's limitations should be considered against your business requirements before choosing.
When is Shopify a good choice?
- An e-commerce store that should launch fast with a lightweight process.
- International sales across several languages and currencies.
- D2C brands where marketing and Klaviyo-style automation is central.
- A company that doesn't want to handle server and version updates themselves.
When to consider another platform?
- Highly customized B2B or wholesale stores with complex price lists, customer groups and catalog restrictions - Magento is often a better fit there.
- Situations where vendor lock-in and monthly fees should be avoided long-term.
For demanding B2B or where flexibility and ownership matter, we often recommend Magento e-commerce.
Our services for Shopify merchants
Shopify store setup
Settings, products, theme, payment and delivery methods - the essentials for running a store, configured properly.
Theme and design
Implementation that matches your brand, either based on a ready-made Shopify theme or fully customized.
Migration to Shopify
Migration of product, customer and order data, with SEO preservation.
Integrations
Connections to accounting, inventory, ERP and logistics services.
Klaviyo and marketing automation
We build automated flows and segmentation in Klaviyo that drive additional sales.
Conversion optimization & maintenance
We measure, test and develop the store to grow sales even after launch.
Want to discuss Shopify?
Let's go through your needs and honestly assess whether Shopify is the right platform for your store. If needed, we'll compare other options too.
Get in touchFrequently asked questions
What does Shopify cost for a Finnish merchant?
Shopify has a monthly fee on every tier (Basic, Shopify and Advanced). On top of that there are transaction fees, which are lowest when using Shopify Payments. External payment services like Paytrail or Klarna increase transaction fees. Total cost also depends on the apps used and implementation work.
Is Shopify suitable for Finnish SMBs?
Yes. Shopify is a great fit for Finnish SMB merchants especially when you want a fast launch, stable maintenance and a modern platform. A Finnish-language store, Finnish payment methods and delivery options (Posti, Matkahuolto, Klarna, Paytrail) can be set up smoothly.
Is Shopify suitable for B2B e-commerce?
Shopify supports B2B sales from the Basic plan onwards with certain limitations. All B2B features, such as customer-specific price lists and catalogs without apps, are available only on Shopify Plus. For demanding B2B we often recommend Magento.
Can a Shopify store be made multilingual?
Yes. Shopify Markets enables multiple languages, currencies and market-specific settings under one store. Translations are managed through the theme and Markets, and international SEO is implemented with market-specific URL structures.
Which payment methods work on Shopify in Finland?
Shopify supports e.g. Shopify Payments (card and Apple/Google Pay), Klarna, Paytrail, Stripe and PayPal. Payment method selection is affected by transaction fees and which methods your customers typically use.
Can a Shopify store be migrated to another platform later?
Yes. Product, customer and order data can be exported from Shopify and migrated, e.g., to Magento. In a migration it's important to preserve URL structures and redirects so SEO doesn't suffer.
Is Avania a Shopify partner?
Yes. Avania is an official Shopify Partner. We have built e-commerce stores since 2006 on many platforms, which helps with platform selection too.