Magento standard features

Below are listed Magento's most important standard features. Comprehensive built-in features reduce the likelihood of compatibility issues between extensions.

In many other systems, things like multi-store functionality, language versions, multi-currency or comprehensive promotion features must be implemented with extensions. In Magento, many of these are part of the platform.

Multi-store capability

• Variants of the same store, e.g. different language versions or a separate B2B store.
• Separate stores for different currencies.
• Differently branded stores from a single Magento installation.
• Store-specific catalogs, category trees, content, payment and delivery methods.

Products, pricing and catalog

• Configurable products for variations like color and size options.
• Grouped products, bundled products and downloadable products.
• Unlimited product attributes and attribute groups.
• Layered navigation (faceted filtering) by attributes.
• Special prices, tiered pricing and customer group-specific prices.
• Extensive promotion options and discount codes.

Technical features

• Comprehensive API for integrations and headless implementations.
• Multi-source inventory with stock management features.
• Product image gallery and video support.
• URL rewrites and strong fundamentals for SEO.
• Product and customer data import and export.
• Built-in caching and indexing.

Content management, permissions and security

Site content is managed via pages, static blocks and widgets. Magento also includes granular permission management with which admin roles can be restricted precisely.

Security is supported by Google reCAPTCHA and two-factor authentication for the admin panel, among other features.